ICT

Consumer-Generated
Web-Based Tourism Marketing

STCRC research revealed that almost a third of people rate interactive web tools such as blogs and reviews as ‘very influential’ for their holiday planning. Find out more about how consumer-generated content is changing the face of tourism marketing in STCRC’s latest publications below.

Industry Summary
Full technical report

ASPIRE

This online benchmarking model identifies the potential activities of an ‘ideal’ regional tourism organisation (RTO). Outcome or output-based performance targets (benchmarks) and indicators then provide comparative data on RTO operations.

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Industry Performance Analysis Tool (IPAT)

IPAT's online technology collects, stores, reports and analyses key tourism industry performance indicators.

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Decipher

Instant online access to accurate and detailed information from over 200 professional tourism industry data suppliers. Easy-to-use data manipulation capabilities allow the generation of tables or graphs specific to requirements.

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Small Tourism Enterprise Planning Simulator (STEPS)

This computerised business planning tool allows tourism enterprises to simulate projected return-on-investment (ROI) from the adoption of sustainable initiatives. These ROIs can be calculated from various combinations of economic, environmental and social investments, for example, staff development, marketing and environment despoilment mitigation.

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Tourist Information Voice Systems (TIVS)

These geography-smart tour guides provide information including audio tours, text commentaries, updated maps and multilingual tour commentaries.

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Sustainable Tourism
Cooperative Research Centre (STCRC)

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CRC for Sustainable Tourism Pty Ltd
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