Videos

Anna Pollock, CEO, Desticorp and Founder, The Icarus Foundation
Anna Pollock’s presentation titled Making Sense in an Age of Uncertainty examined the difference between trends, change drivers and paradigms showing how volatility and uncertainty are the natural results of increased connectivity. She showed that while the travel sector had experienced growth – more tourists, products, choice and channels, the quality of the individual experience is diminishing with consumers experiencing less peace (more stress) and exhibiting less trust and attention – key pre-requisites for a transactional relationship. As power shifts from supplier to consumer and web 2.0 technologies enable peer to peer conversations on a mammoth scale, tourism marketers are being required to re-think marketing at a fundamental level and become active in all stages of the customer’s purchase and experience cycle.

• Generation Y
• Brand Advocates
• Who Do We Trust
• Widgets and Web Services

Matt Hingerty, Managing Director Australia Tourism Export Council
Matt was appointed as ATEC Managing Director and started in the role in January 2005.

Prior to this he was Chief of Staff to the Hon Joe Hockey MP, the former Australian Tourism Minister who produced the Tourism White Paper.

As the Minister’s senior political adviser Matt was responsible for the development and implementation of his strategic approach to political and policy issues. He was the key link between the industry and the Government during the development of the White Paper.

• The Free Market Model
• The Market Regulated Model
• Australian Tourism Industry Today

Richard Beere, Executive General Manager International (Asia) Tourism Australia
As Executive General Manager International (East) based in Sydney office, Richard Beere is responsible for managing Tourism Australia’s overseas operations across the key regions of Asia, Japan, and the Gulf Countries.

The role involves management of key tourism flow issues, global partnerships and distribution development, market intelligence and knowledge as well as day to day involvement with Tourism Australia’s international offices.

• Distribution challenges

Scott Blume, President Travelocity Asia Pacific and ZUJI Chief Executive Officer
Based in Singapore, Scott Blume leads Asia Pacific's leading online travel company, ZUJI.

Scott is responsible for ZUJI's overall business and future growth strategies.

Scott has more than 30 years' experience of business management in the leisure, corporate and online travel industry for listed and privately held companies. He joined ZUJI as Chief Executive Officer in January 2003.

Scott brought with him to ZUJI a legacy of successful business leadership, and he has a travel and financial management career pedigree. Scott's prior posts included direct responsibility and broad strategic involvement for businesses in Australia, New Zealand, Asia, America and Europe. His depth of experience in the area of travel commerce is unrivalled in Asia Pacific as his scope of knowledge includes online travel, corporate travel, MICE and traditional bricks and mortar travel chains.

• Online Travel Agent Overview
• B2B in the online market

Rod Cuthbert, Founder and CEO, Viator
Rod Cuthbert first heard the Latin word for 'traveler' in high school. In 1995 he co-founded a company focused on building websites for travel companies, but it took him another four years to convince his colleagues that Latin names were cool, and to rename the company Viator. Soon after the name change, Rod and the team at Viator saw the opportunity to bring together a wide array of quality destination activities and began forging relationships with local tour operators around the world, creating a single location where consumers could research and purchase destination activities, sightseeing tours and attraction passes before they travel. Before launching Viator, Rod spent more than 20 years in the U.S. and Australian IT industries, including senior positions at NCR Corporation and Digital Equipment. Rod started his entrepreneurial career in the mid-80s with a successful PC retail store in Melbourne.

• Travellers vs Tourists
• Destinations as Drivers

Michael Londregan, Executive General Manager International (West) Tourism Australia
As Executive General Manager, International (Western Hemisphere), Michael Londregan is responsible for managing Tourism Australia's overseas operations across key Western Hemisphere tourism markets - including UK/Europe, the America's and New Zealand - which deliver around 2.7 million visitors to Australia each year. In this role Michael manages Tourism Australia's international marketing programs to consumers and trade as well as business development activities, to ensure Australia remains a popular destination for international visitors across the Western Hemisphere tourism markets.

• Opening Channels for Distribution