A research kit for Visitor

Information Centres

Assessing your contribution to tourism yield

Welcome to the Visitor Information Centre Research Kit – the ‘VICkit!’

Visitor Information Centres (VICs) make an important contribution to the economic, social and recreational well-being of their communities. Research has indicated that that the quality of customer service, facilities and information delivery will impact significantly on visitors’ activities in a region and also other neighboring regions. VICs can influence the length of stay, the attractions visited, activities undertaken and the overall travel experience of visitors. This will impact on a visitor’s willingness to return to the region and to provide a positive word-of-mouth reference for the destination.

Visitors are becoming increasingly well-travelled and are influenced by a myriad of communication and marketing messages. It is essential that local tourism decision makers have access to regular and current market information on which to base their decisions. The VICkit is designed to assist in this information gathering process and is intended to complement other information and research mediums generally available to the tourism industry.

As the Sustainable Tourism CRC is no longer in operation, the VICKIT cannot be ordered online or by the phone anymore. However if you do not have a login and would like to use the application, you can use the following credentials. Please keep in mind that other users might be using the same login, hence the results might reflect more than just your input.

Username: guestuser
Password: guestuser2010.